Sonia Martinez to Lead TBS USA Aftermarket Hub

TBS Engineering is pleased to announce that Sonia Martinez, current General Manager of the TBS Aftermarket Hub in Monterrey, Mexico, will now also take on leadership of our TBS USA Aftermarket Hub in Kutztown, Pennsylvania.

This appointment marks a strategic step forward in strengthening our regional aftermarket operational model across North America, aligning Mexico and USA hub leadership to ensure deeper continuity, greater responsiveness, and a more unified service experience for customers operating at scale throughout the battery manufacturing sector.

A Leader Built on Procurement Excellence and Strategic Alliances

Sonia brings extensive industry credentials, underpinned by years of management, procurement, and supply chain leadership. Throughout her career, she has delivered measurable value in:

Operational cost efficiencies and cost savings initiatives
Supply chain risk reduction and mitigation planning
Vendor negotiations and strategic contract development
Long-term procurement agreements aligned to organisational and customer needs

Her ability to build trusted strategic alliances results in sustainable, high-integrity partnerships that deliver long-term value. She is widely recognised for fostering supplier relationships rooted in:

Integrity
Collaboration
Quality assurance
Transparent, customer-first service models

These values have played a key role in strengthening TBS’s regional service infrastructure and ensuring critical components remain accessible, reliable, and strategically sourced for our customers.

Confidence for Customers Across South and North America

With Sonia’s expanded leadership, TBS customers can continue to expect a robust, consistent service delivery experience across both aftermarket hubs. Her appointment ensures that:

✅ Customer management remains central to every aftermarket interaction
✅ Parts procurement is strategically aligned for faster response and reduced downtime
✅ Regional hub operations operate with shared best practice, quality control, and service consistency

By unifying leadership oversight in Mexico and the USA, TBS is better equipped to support partners operating across borders, ensuring service excellence travels seamlessly with our machines.

A Network Designed to Support the Fastest Automation Systems

The TBS aftermarket infrastructure has evolved rapidly over the past 12 months, with our Monterrey hub proving its critical value as a regional support centre for parts distribution and engineering service enablement. With expanded hub leadership now in place across Pennsylvania, customers will benefit from:

Greater alignment in regional parts availability forecasting
Procurement strategies that support uptime for high-throughput equipment
Stronger supplier agreements built around equipment performance needs
A team empowered by experienced leadership and operational excellence

This leadership move ensures customers across automotive and industrial battery manufacturing stay supported by engineers and supply chain experts who understand the sector from the inside out.